Fashion is beautiful! In past, many brands together introduced the idea of fashion barbarism - constant pressure of competition, increase in volume, economies of scale jeopardized everything that goes into making fashion beautiful. As someone said, “Fast fashion isn’t free. Someone, somewhere is paying”.
Sustainable fashion has given birth to the sense of awareness to “wear responsibly”. It has incubated new set of values where designers bring forth their principles to combine their creativity and best business practice. It is an approach to create fashion while contributing something valuable to its maker and the world.
Many fashion brands and celebrities have joined this movement because it is but obvious that fashion and sustainability are not oxymoron!